Hitachi Construction Machinery Announces New Brand Name, Landcros, Beginning In 2027

Hitachi Construction Machinery has some exciting news! Starting in April 2027, the company will officially rebrand itself as LANDCROS. This change is more than just a new name; it represents a fresh strategic direction aimed at using the company’s 75 years of expertise to innovate and reshape modern job sites for the future. The name LANDCROS beautifully blends "LAND" with the core values of "Customer," "Reliable," "Open," and "Solutions." While you’ll notice new decals and branding on the equipment, rest assured that the high standards of manufacturing, product offerings, warranty policies, and dealer support that you trust will stay the same. This shift marks a renewed dedication to delivering solutions that go beyond just machinery, incorporating cutting-edge technologies like AI and robotics.