Product Marketing Analyst - Aftermarket & Hydraulic Hose

Continental is actively seeking a skilled and experienced Product Marketing Analyst - Aftermarket & Hydraulic Hose to join their dynamic team. This is an exciting opportunity for dedicated professionals.  The successful candidate will play a vital role in ensuring our fleet operates at peak performance, contributing directly to the safety, efficiency, and sustainability of their operations.

Main Responsibilities

• Develop, implement and manage a strategic marketing and communications plan which supports the business objectives for the aftermarket segment and directions with the Product Management.
• As the lead marketing strategist for the entire aftermarket product portfolio, you will ensure continuity and relevance of product brands in all customer-facing aspects.
• Design, coordinate and execute multi-channel marketing campaigns that promote brand awareness, product positioning and lead generation.
• Manage and develop targeted marketing activities for the hydraulics product line across various market segments and regions.
• Collaborate with various Product Management, Sales, Engineering and Digital teams to ensure product releases, promotions and campaigns are correctly executed so market expectations are met.
• Manage the creation of sales enablement resources including brochures, presentations, training materials and digital files that contribute to distributor and customer success.